Virginia Outdoors Recreation Website

Imperial Multimedia of Baraboo, Wisconsin, announced today the launch of a new website promoting outdoor recreation throughout Virginia. Virginia Outdoors ( was developed from an innovative partnership between the Virginia Association for Parks, Imperial Multimedia and Dominion Resources.

Response to the site has been very enthusiastic. Joe Elton, Director of Virginia State Parks and the recently appointed President of the National Association of State Park Directors, stated, “Imperial and I had the opportunity to show off the site even though it was still in test stage at the National Conference of State Park Directors in Georgia a few weeks ago and nearly everyone responded with ‘WOW!’ The general reaction is ‘best I’ve ever seen’ and the fact is the site is just getting started and Imperial continues to make improvements every day.”

Virginia Outdoors

The new site includes extremely in-depth information that allows users to delve into this detail by destination or activity. Video tours of trails, video and audio pod casts and other media, GPS-based trail information, wildlife spotting guides, information on destination activities and amenities, printable guides and maps, program descriptions, event and program schedules and more are offered. Special interest articles are being added to the site on a daily basis keeping the content fresh and interesting to encourage frequent visits to the site. All aspects of Social Networking have been incorporated allowing users to upload photos, make comments and automatically receive content tailored to their interests. All this for free plus integration to other on line communities like Facebook, Twitter, etc. New content is being added on a daily basis.

This is the second phase of a project where this team of visionaries challenged the boundaries of traditional thinking and constructed a creative solution that broke the barriers of budget deficits and bureaucratic constraints by optimizing the power of public/ private partnerships. During the great depression, America built state and national parks as part of the national stimulus effort. Rather than taking stimulus money, this dynamic partnership has developed an innovative, proven plan that creates a win-win scenario for all involved.

In August of 2007, this same team successfully completed the launch of the nation’s first and most ambitious electronic interpretive information program specifically designed for visitors to a State Park system by implementing 34 outdoor electronic information kiosks in 31 Virginia State Parks. This award winning Information Station project has received significant attention across the country and has contributed to Virginia’s success as a role model and leader in conservation and outdoor recreation.

Both projects were sponsored in part by generous grants from Dominion, a Fortune 200 energy company headquartered in Richmond, VA. Dominion is one of the nation’s largest producers of energy who feels privileged to produce and deliver energy for 2.3 million people in Virginia. Dominion has more than 17,000 employees. It is committed to improving the quality of life in the communities in which its employees live and work.

According to Fred Lochner, Founder of Imperial Multimedia, “Our goal is to introduce as many people to the site as fast as we can because we are confident they will continue to use it due to the depth of the content, its richness, community features and regular special interest articles. The Department of Game and Inland Fisheries and the Virginia Horse council have recently committed to becoming partners for the site. Through these partnerships and others we anticipate the audience to extend well into the thousands if not millions within the year.” Headquartered in Baraboo, Wisconsin, Imperial Multimedia is a full service company specializing in delivering custom interpretive and information solutions in public places. The firm’s work includes state, local and national parks and forests; museums and historical sites; mass-market and specialty retail; zoos, theme parks and destination resorts; public transportation; and more.

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