Imperial Multimedia brings a multi-talented team to all of our projects. We are proud of our practice and ability to assemble a team of visionaries who are capable of addressing the diverse needs of our clients.

The Imperial team crafts unique and creative solutions that are not bound by the conventions of specific software or technology providers, fabricators, or industry specific contractors. Our associates have decades of knowledge and expertise in experience design, complex communications, web technology, and interpretive planning, architecture, construction, and administration. This enables Imperial to create integrated wayfinding, communications and interpretive solutions that respond to diverse audience expectations while consistently enhancing the guest experience.

Simply put, the Imperial Multimedia approach increases guest satisfaction through solid experience design.

Meet the Team:

Fred Lochner – Founder and President of Imperial Multimedia

Fred LochnerInspiration for the founding of Imperial Multimedia came from an experience shortly after graduation from the University of Wisconsin. While listening to a principal of Nippon Electronics (Sony) talk about the future of newly emerging digital technologies, Fred imagined what impact some day these technologies could have in communications. During the early to mid 1990’s, while working for a fortune 500 Food Service distributor (Sysco) as a Senior Marketing Associate, Fred identified a need and the potential solution. In April 1998 he founded Imperial Multimedia, LLC to develop the emerging digital technologies for use in interpretive and promotional presentation. Since its beginning Imperial Multimedia has developed interactive multimedia programs utilizing 3d animation, full frame video and audio which is the fastest, most robust and reliable in the industry today.

The resulting organization has since focused its work on developing integrated wayfinding, communications and interpretive solutions in a wide array of environments that respond to diverse audience expectations while consistently enhancing the guest experience.

Luanne Lochner – Co-owner, Operations & Project Manager

Luanne Lochner

Co-owner of Imperial Multimedia, Luanne is a graduate of the University of Wisconsin-Madison and has earned a  Masters Certificate in Project Management from the University of Wisconsin School of Business. Luanne assumes the role of Operations and Project manager, overseeing all aspects of the project life cycle from planning and contract negotiation to post implementation review and support. For the past nearly 20 years, Luanne has gained extensive experience in Information Technology, operations and project management. Luanne also developed valuable skills in change leadership, business analysis, training, software development, accounting, technical support and customer service.

Luanne realizes the importance of understanding the business need first and then designing the appropriate level of technology to ensure customer satisfaction and return on investment.


Dan Braun – Senior Designer and Application Developer

Dan Braun - Imperial MultimediaDan is a graduate of the Madison Media Institute and a native Wisconsinite. He is accomplished in programming for interactive application design, graphic design, audio production, video production and editing, 3D modeling, and data base management. His diverse tookit includes all manner of computer-based authoring environments including: WordPress, PHP/MySQL, Javascript/JQuery, Adobe Flash, Actionscript, Photoshop, Illustrator, Audition, InDesign, Autodesk Maya, Premiere, and After Effects. He also enjoys any opportunity to learn other software and code when the need arises.

While working at Imperial Multimedia Dan has also developed leadership skills by leading development on client projects such as Tyson Foods, House of Brides, IDNR Solar Array, the State Of Virginia and many others. While he enjoys getting into the details of programming and production, he never loses site of the big picture. Working with the team at Imperial Multimedia, Dan applies the right technology when necessary and keeps projects moving forward.


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